For apple instal Color Road +7/26/2023 Hardware doesn’t have to actually work, it just needs to look interesting.Īnd of course, mock-ups are almost always about what we know now, extrapolated into the future. Interfaces don’t have to be functional, only look familiar. Mock-ups are often the product of a single designer working on a short time-frame to create usable art for a publication. They can be an effective illustration, but that’s the rare case. Sometimes mock-ups can be useful in getting your ideas across, and when restrained and done with a huge amount of detail I’ve never been a fan of mock-ups of anything, because (quite simply) mock-ups aren’t product design. ![]() IPhone concepts were a lot closer to an iPod with a number pad than the eventual all-touchscreen iPhone. This brings us to Motor Trend, which postedĪ feature package about the Apple Car that included, at its center, an artist’s conception of the interior and exterior of the car. Entering the automotive market seems weird, but Apple needs to keep finding new product categories to enter in hopes of finding growth. Apple knows better than most that the only way to keep on top is to keep re-inventing yourself. It has tens of billions of dollars to spend on new initiatives, and is well aware that the most dominant tech companies of one era become the doormats of the next. Let’s not forget that, as iPhone sales slow, Apple is also a company that is looking for new areas of growth. So if you’re Apple, you might look at the car of 2030 and realize that your technology expertise is just as vital as their automotive expertise, and you don’t carry any of their baggage. New companies, especially ones with deep pockets, can do what traditional companies can’t. But they have to run their businesses today–and that makes it hard for them to focus too much on the future. Surely all the world’s car companies know that the future of the car is software and sophisticated sensors and electric motors. ![]() It’s hard for incumbents in markets to change their ways. Jeff Williams said, “the car is the ultimate mobile device.” Given a broad enough horizon–thinking out 20 years, let’s say–it’s hard not to think that cars will be powered by rechargeable batteries and managed by complex software systems connected to the global Internet. Apple’s already gotten started on the software side.īut cars aren’t computers, right? No, they aren’t… but maybe they are, from a certain point of view.
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